Rejections are rarely arbitrary. Almost all of them come down to a small set of causes.
The most common reasons
- Variables left at the start or end of the body, or two variables side by side
- A body that is only a variable, with no fixed text around it
- Spelling and grammar errors, or shouting in capitals
- Content that does not match the category it was submitted under
- Promotional content submitted as a utility template
- Asking for sensitive information such as full card details
- A link that does not resolve, or a domain unrelated to your business
What passes
- Clear fixed text with variables placed inside sentences
- A single obvious purpose per template
- The correct category for the content
- An easy way for the customer to stop hearing from you