Buttons turn an open question into a choice. They lift reply rates because the customer does not have to type, and they give you a clean answer instead of free text you have to interpret.
The button types
- Quick reply: sends the button's text back as the customer's reply
- Link: opens a URL, which can include a variable
- Call: dials a number you specify
What to keep in mind
- Keep labels short — long ones are truncated on small screens
- Make each option clearly different from the others
- A quick reply can trigger the next step of an automation
- Buttons are part of the template, so changing them means resubmitting