1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet or mobile) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience and supply information to the website owners.
Similar technologies include web beacons, pixel tags, local storage and session storage, which serve comparable purposes.
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential cookies: These are necessary for the website to function properly. They enable core features such as authentication, security and session management. Without these cookies, the Services cannot be provided.
- Analytics cookies: These help us understand how visitors interact with our website by collecting and reporting information anonymously. This allows us to improve the website and user experience.
- Marketing cookies: These are used to track visitors across websites to display relevant and engaging advertisements. They also limit the number of times an ad is shown and help measure the effectiveness of advertising campaigns.
- Preference cookies: These allow the website to remember choices you make (such as language or region) and provide enhanced, personalized features.
3. Specific Cookies We Use
The following table lists the main cookies we use and their purposes:
- Session cookies (Essential): Maintain your session while logged in. Removed when you close your browser.
- Authentication cookies (Essential): Remember your login credentials for secure access. Persistent for 30 days.
- CSRF tokens (Essential): Protect against cross-site request forgery attacks. Session-based.
- Google Analytics (_ga, _gid, _gat): Collect anonymous usage statistics to improve the website. Persistent for up to 2 years.
- Meta Pixel (_fbp, _fbc): Track conversions from Facebook and Instagram advertising. Persistent for 90 days.
- Hotjar cookies (_hj*): Record session replays and heatmaps for UX improvement. Persistent for up to 1 year.
- Language preference cookie: Remembers your selected language (fr, ar, en). Persistent for 1 year.
4. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We use the following third-party services that may set cookies:
- Google Analytics: Web analytics service provided by Google LLC. Cookie policy: policies.google.com/technologies/cookies
- Meta Platforms: Advertising and conversion tracking. Cookie policy: www.facebook.com/policies/cookies
- Hotjar: User experience analytics. Cookie policy: www.hotjar.com/privacy
- Stripe: Payment processing. Cookie policy: stripe.com/cookies
We do not control these third-party cookies. Please refer to the respective providers' cookie policies for more information.
5. Managing Your Cookie Preferences
You can manage your cookie preferences in several ways:
- Browser settings: Most browsers allow you to block or delete cookies. Consult your browser's help documentation for instructions.
- Cookie consent tool: When you first visit our website, you are presented with a cookie consent banner that allows you to accept or reject non-essential cookies.
- Opt-out links: For Google Analytics, install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout). For Meta, adjust your ad preferences at www.facebook.com/adpreferences.
Please note that disabling essential cookies may impair the functionality of our website and Services.
6. Impact of Disabling Cookies
If you choose to disable cookies, some features of our website may not function properly, including:
- Logging in to your account
- Remembering your language and region preferences
- Accessing certain areas of the platform
- Personalized features and content
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our business practices. When we make material changes, we will update the "Last updated" date and, where appropriate, notify you through our website or by email.
We encourage you to review this policy periodically to stay informed about how we use cookies.
8. Contact Us
If you have any questions about our use of cookies, please contact us:
- Email: support@dealup.ma
- Website: dealup.ma/contact
- Address: Dealup S.A.R.L., Technopark Casablanca, Casablanca, Morocco

