Your display name is what customers see at the top of the chat. Meta reviews it because it is the main signal a customer has that they are talking to a real business.
What Meta accepts
- Your registered business name, or a well-known trading name
- A name that matches your website, your page and your documents
- A product or brand name you can show you own
What gets rejected
- A generic word or category, such as "Delivery" or "Boutique"
- A name containing a phone number, a URL, or a promotional phrase
- A name unrelated to anything Meta can verify about your business
- Misleading use of another brand's name