Meta caps how many unique customers you can message in a rolling 24 hours. New numbers start low on purpose, and the cap rises automatically as you demonstrate that people want your messages.
The tiers
- Unverified numbers start with a small daily cap
- Verified businesses start at 1,000 unique customers per day
- The next tiers are 10,000, then 100,000, then unlimited
What moves you up
Complete business verification
An unverified number cannot leave the lowest tier.
Keep quality high
Meta watches blocks and reports. A quality rating that drops to red freezes or lowers your tier.
Send consistently
Meta raises the tier when you approach your current cap while keeping quality good.